How to Differentiate Your Suites?
In hospitality, your suites should feel like a step up not just a bigger version of your standard room. Guests are paying more, and they’re expecting more. But delivering that “premium” feeling doesn’t need to involve major renovations or costly redesigns.
It comes down to small details that add value, comfort, and thoughtfulness. Here’s how you can differentiate your suites in ways that feel intentional
Upgrade the Everyday Essentials:
The first place to start is with what guests already use. Elevate the standard, and it immediately changes the experience.
Plush Robes & Slippers: If these aren’t already in your standard rooms, adding them to your suites creates an instant perception of luxury. Presentation matters too neatly folded with a note or tag always feels more special.
A Quality Hairdryer: Trade out the standard hotel dryer for something like a GHD. It’s a touch most guests won’t expect but will remember.
A Steamer Instead of an Iron: Compact, easy to use, and far more modern. Swapping an iron and board for a sleek steamer simplifies the space and elevates function.
A Hair Straightener: Including a premium straightener adds real value for guests getting ready for events, weddings, or nights out. It’s a thoughtful detail that sets your suite apart, especially for long-stay or business travellers.
Offer Thoughtful Extras:
It’s often the little things that make the biggest impact. Curate a small collection of items that speak to comfort and care:
- Shaving kit
- Sewing kit
- Vanity set
- Shoe shine mitt
- Comb
These don’t need to be front and centre, they can be neatly tucked into a drawer or presented in a branded pouch. What matters is that they’re there when needed.
Lean Into Local Luxury:
Consider adding something that feels unique to your location, like a New Zealand-made throw or blanket (Bemboka, for example). Placed across the bed or at the end of the couch, it adds texture, warmth, and a sense of place that international guests especially appreciate.
Add a Signature Welcome:
First impressions matter. A thoughtful welcome gift is one of the easiest ways to create a sense of occasion and elevate the guest experience.
Whether it’s a softly scented candle, a locally made diffuser, or a small branded gift, offering something unexpected on arrival helps guests feel valued not just accommodated.
Want to go a step further? Ask guests why they’re visiting. If it’s a birthday, anniversary, or special occasion, have a personalised surprise waiting for them. Think:
- A bottle of Champagne
- A couple of beautifully plated cupcakes
- A box of handmade macarons
- A handwritten note from the team
These are the touches that create stories guests will share and reasons they’ll book your suites again.
Final Thoughts:
At the end of the day, it’s not about how much you spend, it’s about the thought behind it. The smallest details can have the biggest impact when they’re intentional, well-executed, and delivered with care.
Your suites are a chance to show guests something more, more comfort, more attention, and more value. And when you get that right, they’ll remember it long after check-out.
Need help sourcing any of these touches, or want to talk through what might work best for your property?
We’re here for that. Let’s chat.