The Astro Edit: The Story Behind the Astro Innovation Centre

We know creating a hotel is no small feat.

Between floor plans, fit outs, price points, and pillow types, the to do list is wild. Even the toilet paper plays a part in the guest reviews (yep, we’ve seen it).

So we asked ourselves...

How can we make that process easier?

How can we help you bring your guest experience to life, without the stress, the second guessing, or the spreadsheet spirals?

That’s where the Astro Innovation Centre comes in.

Two levels. 300sqm. Real spaces, real products, real time decision making. No more guessing from a catalogue. No more crossing your fingers that everything will magically come together.

We built this so you can stop imagining and start creating, faster, smarter, and with a whole lot more confidence.

The Astro Innovation Centre is designed to make your decisions easier.

We work with hotels, resorts, motels, and everything in between. And time after time, we saw the same challenge: Trying to make big, guest-facing decisions from behind a screen. (internally screaming just thinking about it)

Should we upgrade to a more luxe look? Do the coffee cups align with our room aesthetic? What will the buffet actually feel like in real life?

The Astro Innovation Centre is a place where you can test ideas, build out rooms, swap products, and see it all come together, right in front of you.

You don’t have to be building a brand new property to use this space. Maybe you're refreshing your luxury suites, upgrading your in-room amenities, or rethinking your buffet service. It’s the same process and we’ve made it easy.

Come in and make the space your own. Build out your dream suite. Play with setups. Move the trays. Swap the alarm clocks. Not quite right? Flip it again.

or...

Bring the whole crew in, the decision makers.

Work together. Try different combinations. See what feels right. You can even make a day of it, see who can create the most unique guest room setup (yes, there will be friendly competition).

Prefer to dive into F&B? Create a buffet concept from scratch. Test a new menu setup. Compare glassware, table settings, and serviceware all in real time.

We’ve created full scale hospitality scenes to represent everything from 4-star city hotels to 5-star luxury. You’ll see what’s expected, what’s elevated, and what’s next, styled and ready for you to walk through, move things around, and experience in real life.

And then there’s… The Lather Lab. We won’t give too much away, but let’s just say it smells really, really good.

This space is more than a showroom. It’s a decision making accelerator. It’s where your vision becomes tangible and your team gets aligned.

You’ll save time, avoid costly guesswork, and walk away feeling confident that the choices you’ve made will actually work for your space, your guests, and your brand.

Built for the doers, the dreamers, and the decision makers of hospitality

This is your playground.

Your platform to explore, create, and bring your hotel to life, one decision at a time.