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Astro Success Story

Sudima Auckland City

Astro Success Story



INDUSTRY

Hotel / Hospitality Industry

 

PRODUCTS
  • Six for Good Facial Tissues
  • JVD 12L Sky Bar Mini-Fridge
  • 600ml JVD Marquise Kettle

 

LOCATION

Auckland CBD, Auckland


ABOUT SUDIMA AUCKLAND CITY

Sudima Hotels began as a family business. As they’ve grown they’ve managed to keep their friendly, family-focused culture  and have remained true to their values. This feeling of genuine warmth and care – for their guests, staff, community and environment is what sets Sudima apart.

Sudima has built their hotels on a foundation of honesty and integrity. Before every decision, every action they ask  themselves; ‘is this right for our guests? For our people? For our community? For our environment?’ Doing what’s right isn’t always easy, but it’s what Sudima will always do.

THE CHALLENGE

Sustainability has become one of the most important topics facing our planet. As a result, over the last few years, Sudima has taken action to transform the way they conducted business. Sustainability in the business world is essential to achieving growth and satisfying customers. By examining important practices around waste prevention, recycling, and neutralizing carbon emissions Sudima realised they could do their part to help save the planet and provide an enhanced guest experience.

Seeking to evoke and inspire “green thought” with their new development projects and adopt a sustainable culture in existing branches they needed to find the right hotel guest room supply specialist to help them on their journey. This was a challenge as many suppliers were not focused on implementing green best practices, nor did they have a strong interest in helping hoteliers reduce their environmental impact.

THE SOLUTION

To align with their sustainability goals Sudima was on the hunt for a new supply partner. They wanted a partner who would provide top quality service, had a personalised touch and shared the same Kiwi mindset around sustainability. Astro Hospitality, New Zealand’s most reputable mid-scale, upscale and luxury hotel guest room specialists, were leading the industry when it came to helping hotels on their sustainability journey. Working closely with Reuben Beatson, Astro’s Managing Director, Sudima quickly realised Astro’s products and services aligned perfectly with their business needs and goals.

How Sudima is paving a new way forward with Astro:

  • Zero-Plastic
    Reducing plastics is a companywide policy held by Sudima and is always taken into consideration when procuring products. Sudima was interested in purchasing Astro’s Six For Good Facial Tissues range but noticed there was a plastic seal on the inside of the tissue box. Being very Zero-Focused, Reuben and the team were able to find a way to remove the plastic without affecting the product performance.

  • Environmentally responsible
    Astro is leading the industry when it comes to helping hotels stay up to date with the latest global trends. Looking to inspire designers and excite clients Astro created New Zealand’s first and only hotel specific showroom, Evoque Hotel Inspiration, based in Auckland. Within this unique space, 'The Cocoon’ displays only environmentally or socially responsible products.

    During the planning of the Auckland City project, Sudima came across the JVD 12L Sky Bar mini-fridge in the Showroom. Designed for guest comfort the fridge is 100% silent, environmentally friendly, and consumes less energy than most minibars. It was the perfect fit! This product is the ‘go-to’ fridge and has been put into all of Sudima’s Auckland City Superior Rooms, and U-Rooms. Sudima’s U-Rooms are designed around the principles of self-care, well-being and sustainability.

    Another item Sudima found during their visit to the Showroom was the JVD Marquise Kettle. With its compact design, at only 178mm high and only holding 600ml, the kettle reduces water and power consumption and still boiled 2-3 cups of water. This popular stainless steel kettle was also rolled out across the rooms.

Benefit One

A supplier you can rely on to bring the latest global trends.


Benefit Two

A partnership that works towards aligning your zero-plastic goals or philosophy.


Benefit Three

Hotel specific showroom that simplifies the decision-making process.


Benefit Four

Products are focused on reducing water and energy consumptions.

THE BENEFITS

Astro’s collection of high-quality brands, products and services have empowered Sudima to reduce their environmental and carbon footprint while providing a superior guest experience.

Anna says, "the people at Astro are very friendly, and there are no requests that are too out there. From a business perspective, the showroom has been amazing, and we frequently visit the space. It really serves a purpose for all aspects of our business, including different levels of decision making."

"For each project, we take our developers and executive housekeeping team there to look at the ranges and pull pieces together. Even though we may have seen the products online it’s nice to have that hands-on experience. The ranges are modern and fit into any of our room designs - It doesn’t matter what type of hotel we are opening or what the room aesthetic is, Astro’s products fit across everything!"

"The introduction of the showroom has really strengthened our relationship with Astro, especially since no one else in New Zealand offers a similar concept. It’s a reason to keep in touch and to see what new existing trends are being showcased."

 


"The people at Astro are very friendly, and there are no requests that are too out there. From a business perspective, the Showroom has been amazing, and we frequently visit the space. It really serves a purpose for all aspects of our business, including different levels of decision making."

Anna Mabey

Operations Project Manager

ABOUT ASTRO HOSPITALITY

With over 20 years’ of industry experience, Astro Hospitality has evolved into one of New Zealand’s most reputable mid-scale, upscale and luxury hotel guest room specialists. Bringing together a collection of high-quality brands, products and services Astro empowers customers to provide a superior guest experience made easy.

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