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The Hotel Dispenser Movement Part 1 | Authenticity

Hotels globally are making the bold move to bathroom dispenser systems to reduce plastic waste. Is your hotel looking to do the same?
It's loud and clear that dispensers are becoming more and more common in the hotel guest room. If you're looking to join this movement it's important you choose a system that is both efficient and doesn’t negatively impact your guests' experience.

In an article written by Gary Leff, a seasoned traveller, he expresses 5 concerns guest's have about hotels moving from individual bathroom toiletries (eg. bottles and tubes) to wall-mounted dispensers:
  1. Authenticity
  2.  Security
  3.  Hygiene
  4. Availability 
  5. The Experience
In this article series, we will review and discuss these points. In the end, we hope that you, as a hotel operator, can easily address these aspects to ensure your property not only has a positive environmental impact on our planet but can also deliver a superior guest experience.
The first concern Gary raises is focused on Authenticity - Does the contents of the dispenser match what is printed on the bottle's label?  

The most common type of dispenser systems in hotels are bulk refillable dispensers where the hotel tops up the bottles. From the guest’s perspective, this could be refilled with anything. Technically, there is nothing stopping the hotel from using a cheaper replacement product to refill the dispensers to save costs. 

With smaller induvial toiletry bottles they are far less likely to be counterfeit compared to bulk refill dispensers. While small bottles used to be the ultimate treat for guests the biggest downfall, as we all know, is the plastic waste and the negative impact on the environment.

To overcome this we recommend using a 100% non-fillable dispensers such as the Smart Care or Press + Wash systems. Both systems cannot be refilled, giving your guests the peace of mind that what product they are using is genuine and true to the label on the outside.

Changing to dispensers is a big decision for your hotel and choosing the wrong system can, unfortunately, create a negative response from your guests. However, if done right this can create moments of delight while showing your guests you are making a positive impact by reducing your carbon emissions.

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About the author

Sabrina Justen

Sabrina is a seasoned digital marketing manager with 10+ years of B2B & B2C experience in the tech and SaaS space. She is focused on building and implementing strategies that innovate, create awareness, and generate demand. Sabrina executes brand/product development through strategic alignment, passion, resolute focus, and inspired teams.